Cool-headed when you need it most.

We know from experience that the first hours and days of a crisis are critical.

Ensuring you have the right people on the ground to help manage a predicament is critical to making sure information being shared with the public is accurate and timely.

It’s important that you get accurate and precise reporting to avoid panic and promote a balanced response. Without a field representative on the ground, the media can only speculate on the crisis as it unfolds, such as meeting with individuals or groups that don’t have all the facts and potentially creating a sense of panic.